Agency: Barceló Estudio
Creative Director: Xisco Barceló
Creative Director: Estel Alcaraz
Location: Spain
Project Type: Produced
Client: Son Sardina Cooperació Agrícola
Product Launch Location: Spain
Packaging Contents: Juice, fruit, jam, jelly, sauces, juices, vegetables
Packaging Substrate / Materials: Glass
Printing Process: Serigraphy and Screen printing

Naming, graphic identity and packaging design for preserved fruits and vegetables from local producers, 100% natural.

With the surplus of fruits and vegetables, products such as jams, jellies, sauces and juices are made. A system that helps to regulate the waste of food and optimize the production of food grown in Mallorca.

Naming with Majorcan root “empotar” (to place something in a pot) and at the same time its visual game with the triple m, a characteristic onomatopoeia to emphasize that a product is very delicious.

The aim of this design is to communicate and bring a traditional product to a younger audience. To generate an interaction linked to a digital era and in constant movement.

What’s Unique?
Adaptability and flexibility of the design for different packaging and graphic supports. Serigraphy that simplifies the corporate pattern generated with the typography itself and an informal communication through stickers and emoticons.