Prime Foods

Prime Foods

Prime Foods is a premium brand of high-quality marbled beef, utilizing a unique approach to fattening and raising animals in the most environmentally friendly regions of the Russian Federation. The company selects young steers, primarily of the Aberdeen Angus breed, for its beef production, focusing on the highest quality meat.

Assignment

The task was to design packaging that is fully rooted in the recognizable elements of the company’s identity for this renowned brand. A key feature of our packaging design concept is a logo-shaped window cutout, offering a glimpse inside where images of the finished products are printed. Additionally, the back of the box features cooking recipes and tips from the company’s chef, enhancing the consumer experience.

Solution

Beyond the premium packaging segment, we’ve also designed packaging options for the mid-price segment. Following the international guide for standard packaging, we’ve extended the visualization of the brand identity from the primary packaging to cardboard sleeves and stickers. This approach ensures a consistent and cohesive brand presence across various product lines, reinforcing Primebeef’s commitment to quality and consumer satisfaction.