Farmers Club Istra

Derrick Lin


Design: Style You branding agency
Project Type: Produced
Client: LLC “KRROS”
Location: Moscow, Russia
Packaging Contents: Beef meat
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Flexography, 3d-lacquer

Our regular customer CRROS LLC is the largest producer of chilled beef in the Central region of Russia. The company is intensively developing and increasing production volumes, being in the ecologically clean Istra region of Moscow region.

Having thoroughly studied the attributes of the future brand, we found it important to focus on the Istra district of the Moscow region, as a well-known environmentally safe region of the Moscow region. By adding the Farmers Club semantics to naming, we gave the perception of the brand greater importance. The manufacturer is personally responsible for the quality of the product, and at the same time honors the rules of the community of Istrian farmers.

Perfectionism in the treatment of food is a quality that is valuable to the manufacturer. At the heart of the packaging design concept is an idea with perfectly evenly cut meat cubes, which later turned into a “stencil”. When using transparent windows (voids) in the label, the maximum level of transposability of the concept to different types of meat is achieved.

For post-printing processing, we have developed a unique stencil for 3d-lacquer, which is applied to the places where meat looks through the stencil. Playing in the sun, this varnish gives the impression of a voluminous and juicy picture of always fresh meat.