Inacio coffee

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Design: Yiaki design
Project Type: Produced
Client: Inacio coffee
Photographer: Backlight
Location: Chania, Crete, Greece
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

One of our latest projects, Inacio, is a coffee brand. The idea was born by young people and our approach was to make something really fresh. Although the birthplace is in Chania, Crete, Greece, the whole process starts in countries from central-south America while the roasting and packaging takes place in Greece. Inspired from the ancient tribes of Aztecs and Incas, we used their masks to show where the journey begins.

Vivid colours, geometric shapes are used as an allusion to modern art, despite the origin use, we wanted to make an approachable and funny version of them. Drawing in hand at first, digitalise after, the experience was great and the goal was succeeded when we managed to make the first almost scary masks look friendly and awake!