Designer: Giles Lord
Project Type: Concept
Location: South Africa
Packaging Contents: Rum Label
Packaging Substrate / Materials: Glass Bottle
Printing Process: Print on metalized paper
Location was key to the concept of this rum brand. The label needed to show the jungle elements of Thailand and give a feeling of exploration while still keeping a contemporary look and feel. Gold foil design was added to bring in premium quality to the label and laser cut branding was added to the wooden lid to bring across a feeling of “hand crafted”. Label colors are bright and fresh for a strong shelf stand out.