Spirit of Africa

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Agency: Suckerpunch
Senior Designer: Giles Lord
Location: South Africa
Project Type: Concept
Packaging Contents: Naturally Infused African Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Print on metalised paper

The Marula and Baobab trees both produce fruit that has a very distinct African flavour. These flavours were used to create a premium, naturally infused gin with the Spirit of Africa. The label and neck design needed to educate and inform the consumer on the where and how these flavours were located, extracted and how to best enjoy them. The design needed to highlight the premium quality of the gin and at the same time reflect the African feel and design of the area.