MyAir

Design: Anna Rufova
3D Visualiser: Nikita Bulgakov
Project Type: Concept
Location: Russia
Packaging Contents: Perfume oil
Packaging Substrate / Materials: Plastic, paper
Printing Process: Foil stamping, Digital printing

“MyAir” is a new format for modern perfume. It is very convenient to take disposable perfume oil gel capsules with you on trips, or to share this unique experience with your friends.

The names of the lines “Movement”, “Touch”, “Glance”, “Embrace” are airy and abstract, like the smells themselves. They are unlike anything you smelled before and resemble the legacy of a non-existent ancient cosmic civilization.

The crossed triangle — a sign that is present in the logo, and which has been transformed into a pyramid with capsules. It symbolizes the element “air” in alchemy and makes the idea of perfume, as a personal air, completely expressed in every detail of project.

What’s Unique?
The project is an attempt to rethink the rich history of perfumery. Today, perfume is not just a luxury, but also a way of self-identification. However, I wanted to show this connection with the past. Therefore, the design was based on the ancient alchemical AIR sign. It was transformed into a new packaging construction, which communicate the idea of project. Each fragrance is a simple, abstract smell, synthesized in the laboratory. Gel disposable capsules fit dynamic active people for which mobility is a way of life.