Qing Dynasty Imperial Kongmy

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Design: Shineray Brand Design
Project Type: Produced
Client: Jin He Rice Company
Location: Shanghai, China
Packaging Contents: Rice
Packaging Substrate / Materials: Plastic

Project background: after seeing the huge growth potential of Wu Chang Rice in national market after 2014,Jin He Rice Company want to use Qing dynasty imperial kongmy to create new brand image and to distinguish ownself from similar products.

So we need to optimize current name, slogan and logo in order to communicate with consumers with unique and attractive band identify .

Brand name: Shineray brand design agency chooses“Qing Yu”, combined with “Long” which can symbolize royal spiritual totem, renaming rice as “Qing Imperial Dragon Rice”

Logo design: we combine the Chinese Imperial Seal and Chinese mythical wild animal–Pi Xiu. The LOGO colors are yellow and dark brown, which represent the royal family of the Qing Dynasty.

Packaging design: Integral style is concise and high-end.