The Whitsunday

Posted on

Derrick Lin


Design: Leanne Faye Tan
Project Type: Student Project
School: RMIT University
Course: Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Sea Salt Flakes
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, White ink

The Whitsunday is an 100% Australian Sea Salt Flakes that are made from sea. water off the Great Barrier reef. It will only be sold at Major Australian airports and targets tourists from all over the world who visit Australia. The name is derived from The Whitsunday Islands, a collection of continental islands of various sizes off the central coast of Queensland, Australia. It was named after Captain Cook’s date for the naming of Whitsunday Passage. It is a popular tourist destination for travellers to Queensland and The Great Barrier Reef with the area being one of the most popular yatching destinations in the Southern Hemisphere.

The Whitsunday concept and packaging direction: Typography-heavy, Solid colour blocks, High contrast colours, Modern and bold straight-forward design. The aim behind my logo is to make the brand approachable and friendly. The packaging is printed on a sand-coloured stock with white ink and digital printing.