Atelier Saucier is an energetic, modern, and playful brand, supporting restaurants and home entertaining one napkin at a time. Their linens are sustainably sourced and locally produced, using premium reclaimed and upcycled fabrics hand-picked in Downtown Los Angeles. They believe that coveted aesthetic must go hand-in-hand with functional design, all the while considering how everyday actions affect one’s community.
Our goal for the project was to create a brand that matched their motives. The logo’s thicks and thins represents their sustainable nature, only using what’s needed. We sought out to create a unique approach to napkin packaging. Because their brand is saucier than the status quo, the final napkin wrap was designed with a peak-a-boo monogram diecut. Packaging and collateral are printed on a soft cotton paper, providing a tactile experience as stimulating as the linens. Premium yet, saucy.
It was important to the client to bring a new look to napkin packaging since a lot of their competitors use twine and a simple tag. This custom diecut wrap approach is solution to bring a premium look, while also helping the branding stand out more. Having a memorable brand experience in the overcrowded world of napkins was priority.