Denzien Te Aro Dry Gin

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Agency: Long Story Short
Creative Director: Ewa Oliver
Contributor: Graeme Offord
Project Type: Produced
Client: Helvetica Ltd
Location: Auckland, New Zealand
Packaging Contents: Gin
Packaging Substrate / Materials: Label, glass bottle
Printing Process: Digital

Denzien is an artisan gin distillery right in the heart of Wellington, New Zealand. Wellington is a city where contrasting ideas and diverging disciplines come together, shifting the nation’s arts, culture and politics.

The Denzien brand and label were inspired by the unique culture & geography of Wellington City — where two tectonic plates meet and where oceans and land intersect. The Te Aro Dry label design reflects the city’s creative tension, vibrancy, and energy.

Deliberately and unashamedly urban gin.

What’s Unique?
Wellington’s energy and tension have been captured in the brand and label design using bold, unexpected colours and jarring, fragmented lines, creating a real sense of energy and friction. Proudly setting the brand apart from the expected craft & botanical designs of the category into something that is unashamedly urban.

Recently winning Best in Category at the 2019 New Zealand Spirit Awards, this bold unashamedly urban gin is conquering the discerning palates of gin drinkers all over the country.