Project Type: Produced
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Glass bottle, cardboard packaging
Printing Process: Foil stamping, relief
Omdesign has renewed the image of the Murganheira’s “Vintage” range, a well-known Portuguese brand of sparkling wines produced using traditional methods.
The advertising agency resorted to parts of the illustration created by the Master Júlio Resende, one of the best-known contemporary Portuguese painters, to mark this new image, which is now more stylised, attractive and up-to-date.
This painting was used for the label, the neck hanger and also for two new premium cardboard packages, especially developed for this range to carry one or three bottles of Murganheira Vintage “Mestre Júlio Resende” sparkling wine.
The illustration signed by Master Júlio Resende has a great impact on this project’s image and it is in the spotlight of the several materials produced for this edition, while it also highlights the differentiating character of this sparkling wine.