Derrick Lin


Design: Ark Visual
Location: Israel
Project Type: Produced
Client: Otello Gelato
Photographer: Sivan Askayo
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper

Otello, 80% Ice Cream, 20% Chocolate a is a fine ice cream parlor with an Italian concept, which combines high quality chocolate products with unique ice cream. The shop highlights calm colors of blue with pink touches, industrial lighting, and sparkling ice cream cones.

Otello’s concept is a combination of soft, Italian ice cream and handmade chocolate. The ice cream is authentic, using methods of production influenced by Italian traditions, while the chocolate ingredients are brought to Israel from various places around the globe. The challenge was to present the ice cream flavors. In Otello’s shop, unlike any other, the ice cream is covered to ensure the high quality texture and flavor of the product. While most customers walk into an ice cream shop to see the flavors presented in front of them, Otello designed a new customer experience.