Príncipe de los Apóstoles wrap-pack

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Design: Repack
Location: Argentina
Project Type: Concept
Packaging Contents: Gin
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

Our client was launching a series of special edition of their Gin. One of this proposal was this wrap pack, which features illustrations that are inspired in the brand universe: history of Yerba Mate, one of the botanics used in this spirit formula, and the mysticism in Guarani culture. The illustration for this work gathers maps and old prints mashed into digital collage. The colour palette suggested was defined by 4 monotone colours, red blue green and magenta.

The used paper proposed was a silk paper which allowed the wrapping and provided a soft and delicate texture, which was an important feature to have this kind of product. Moreover, this material was one of the most accurate for definition of such detailed illustration.

This pack was complemented with a 4 tag labels hanged to the bottle neck containing further information on the botanics formula of the beverage, guarani quotes, and cocktail recipes.

What’s Unique?
The strong link of the history depicted in the ilustration with the ingredients of the formula and its origins.