Txoko

Design: Hunger
Renders: Render Studio
Project Type: Concept
Location: Glasgow, U.K.
Packaging Contents: Charcuterie
Packaging Substrate / Materials: Cardboard

Txoko is a brand of premium Spanish meats and cheeses created by Hunger, the specialist brand and packaging agency for all things edible. Named after a long held Basque tradition, a Txoko (pronounced ‘choko’ and literally meaning ‘cosy corner’) is a culinary community that meets to prepare, cook and eat the best Spanish cuisine together.

Like its origins, Txoko believes food is best served socially; an idea that informs every element of Hunger’s creation. A murmuration inspired pattern captures the nature of gatherings, suggesting the comings and goings of friends and the ebb and flow of conversation, while traditional Basque style typography informs Txoko’s wordmark.

An elegant cut through provides a window into the meats and cheeses beneath, their rich hues contrasting with a premium, earthy palette to truly bring each product to life.