Cinbeerguensa craft beer

Derrick Lin

Global

Agency: Mingo Estudio
Illustrator: Isra Pop
Location: Mexico
Project Type: Produced
Client: Cinverguensa tostadas restaurant
Product Launch Location: Mexico
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

The name cinbeergüensa is a word made that comes from the term “Sin Vergüenza”, which means shameless, and the word beer. In Mexico, the term “shameless” means someone with a fun and festive personality who doesn’t care what people think of him because of his self-confidence, and that is why the word cinbeergüensa is misspelled afterwards, because of its shameless nature.

Cinbeergüensa craft beer has two versions, the American-style lager called “GUERA” (a popular way in Mexico to call a blonde woman) and the strong black beer called “PRIETA” (a popular way in Mexico to call a brunette woman). On each label a character was designed, a blonde woman for the lager beer and a brunette woman for the dark beer. This refers to the popular characterization of two types of women with a lot of personality in Mexico.

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What’s Unique?
The label design seeks to be fun and festive as it takes elements of Mexican popular vintage graphics as the colorful pallet and really bold street signing lettering, but with a modern and fresh style. Also each of the beer versions are made especially for the type of food offered in the restaurant.