ISVEG for EATALY

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Global

Design: Anthes
Location: Italy
Project Type: Produced
Product Launch Location: Italy
Packaging Contents: Organic food, Tofu, Seitan, vegan
Packaging Substrate / Materials: Paper, plastic
Printing Process: Digital printing

THE BRAND
ISVEG is a quality brand of vegan organic food available for purchase on the EATALY market shops.

THE CHALLENGE
The packaging should communicate the value brand, as care in looking for the best ingredients and tastes. It also should talk about the Italian quality and the gourmet approach of the product.

THE RESULT
We designed a sophisticated and classy packaging, where the product photo is highlighted with a neutral patterned background and surrounded by a classic frame. Our Typography is minimal but still emotional, mixing a condensed sans serif with a lovely script. On the side, we designed a dedicated space for deepening about the meal and the main ingredients. On the back, there is an original cooking suggestion.

The food packaging is fully recyclable; it only needs to be easily separated into plastic and paper according to the instruction, on the side of the pack.