Derrick Lin


Design: Jens Marklund
Location: United States
Project Type: Concept
Packaging Contents: Coffee Bar
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Identity and packaging direction for Kickbar — creating the first ever pure coffee bean bar. The identity is inspired by the geometrical patterns created by coffee plantations, while forming the letter “K”. An infinite pattern was then created from stacking logotypes, which got applied to the entire identity system including packaging.