As its name suggests, US-based Mighty Gum goes way beyond minty fresh breath, delivering a dose of immunity-boosting vitamins with every chew. This handy health hack needed a brand that would separate it from its flavour-fanatical competitors, so they partnered with specialist food branding agency, Hunger.
By pairing a small but mighty wordmark with organic patterns inspired by immune system cells, Hunger makes Mighty Gum’s Immunity proposition fashionable as well as functional. Packing a punch on-shelf, this stylish brand system allows for future range extensions as well as standing strong by itself. Off pack, the dynamic patterns move and morph to show that Mighty Gum makes you unstoppable.