Pınar Yogurt redesign

Posted on

Derrick Lin


Design: B12 Creative Branding
Location: Turkey
Project Type: Produced
Client: Pınar
Product Launch Location: Turkey
Packaging Contents: Yogurt
Packaging Substrate / Materials: Plastic

Yogurt is consumed abundantly in Turkey and Pınar is one of the leading players in the market. Pınar Yogurt, a source of tasty and rich-texture yogurt, is one of the brands the consumers love. Our yogurt products, with different package sizes ranging from 150g to 9000g-packages, are now on the shelves with our designed brand architecture. The content is clearly explained in the design that highlight the unadulterated aspects of the products with strong and clear typography. While the visual elements supported by linear forms add movement to the design, substantial usage of green and white signals the brand.