Design: Janny Ji
Location: United States
Project Type: Student Project
School: Maryland Institute College of Art
Course: Design Portfolio
Tutor: Jennifer Cole Phillips
Packaging Contents: Drug, Medicine
Packaging Substrate / Materials: Paper box
Printing Process: Digital printing
This branding system targets the pharmaceutical arm of Rite Aid, where complex, visually chaotic language and graphics often confuse the buyer.
Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualizations of gas, migraines, and diarrhea through distilled illustration and typography.