Fitbakes Packaging Redesign

Design: Hills Design
Location: United Kingdom
Project Type: Produced
Client: Fitbakes
Product Launch Location: Global
Packaging Contents: Food
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Flexography

We’ve just completed new packaging for Fitbakes – an exciting range of healthy cakes, low in sugar and high in protein.

Moving from the chilled section into a more ambient environment, the design adopted a new packaging structure moving away from the plastic tub. The bright and punchy colours were retained from the previous design, along with some new flavours to aid stand out and shelf appeal. New illustrations helped communicate the various cakes and make it easier to purchase when on the go. More clarity was given to the packaging to help communicate more clearly the brand message of low sugar, high protein. Finally the paper finish on the flow wrap and card insert help enhance the naturalness of the product.