Friedrichs Gin Liqueur



Design: pacoon Hamburg GmbH
Location: Germany
Project Type: Produced
Client: Friedrich Schwarze GmbH & Co. KG
Product Launch Location: Germany
Packaging Contents: Gin Liqueur
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Offset and silkscreen printing

Innovation in the current gin trend
Schwarze und Schlichte expands its gin range with a real innovation among the brand Friedrichs: the line-extension Friedrichs Gin Liqueur. Friedrichs premium gin meets fruity liqueur. A new category for a new target group is born with this innovation in the current gin trend. The two products grapefruit and ginger are lighter and sweeter than flavoured gins just perfect for the female target group.

High-quality, feminine and fruity – the design of the two new varieties is also a perfect visual complement to Friedrichs Dry Gin. Illustrations of the respective ingredients in love with detail and used extensively on the bottle give the gin liqueur a decorative and attractive look.

The design of grapefruit and ginger is colour-matched to its liquid and stands for the special enjoyment of trendy flavours.