Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Sweet Waffles
Packaging Substrate / Materials: Plastic
Golpek is a producer of wafers from Ukraine. Most of it is exported to Poland, Turkey, Moldova and the Baltic States. The range is very diverse, and most importantly – super quality. We were approached to develop the packaging design of their product – packaged glazed and unglazed waffles.
Together with the customer, they have formed a major goal – new Golpek products should stand out on shelves. Strategists evaluated the market and described the target segment. Then the designers took the job.
To stand out from the competition, we chose white as the packaging base. To emphasize the lightness of taste, use the dynamics of flying objects. And the color accents formed a friendly mood of the brand.
We take into account the wishes of the client and have developed 4 categories of packaging for different sizes and tastes. And to distinguish waffles, it was easier – every taste got its own color style. Even the logo and lettering of the name have changed to meet the goals and the new style.