Photography: Nadia Molinari
Project Type: Produced
Client: Green World Lumber
Product Launch Location: Canada
Packaging Contents: Brand Books Packaging, Sales and Marketing Materials
Packaging Substrate / Materials: Mohawk VIA paper
Printing Process: Offset and Digital printing
Green World Lumber, Brand Books Packaging, Sales and Marketing Materials
Green World Lumber imports high quality Genuine Mahogany from government managed forests in Fiji. With a large global customer base, combined with a passion and belief, their core focus is to set an example for environmental leadership and responsibility in the sustainable production of genuine mahogany lumber.
typotherapy were approached by Green World Lumber to create a range of sales material, that would help position Fijian Genuine Mahogany as one of the finest, sustainable, earth friendly, luxurious wood decking products on the market.
We paired with Toronto based photographer Nadia Molinari to capture a series of lifestyle photographs that truly illustrates the essence and beauty of genuine mahogany wood decking.
Appealing to both the architectural/interior design industry and retail consumers, typotherapy created a marketing package that contained two brand booklets and specification cards, all housed in an outer package. Enriched by the photography, the consumer based booklet showcased the aspirations of the product, where as detailed information dominated the industry booklet.
To further strengthen the brand presence, typotherapy designed a new refreshed, re-typeset logo, updated typography, and a new website, to align with the new marketing materials.
The simplistic packaging was designed in red and white with typography at its core, to hold marketing materials featuring lifestyle photographs to engage both the architectural/interior design industry and retail consumers.