Moksha

Design: Shivangi Rai
Location: India
Project Type: Concept
Packaging Contents: Essential Oils
Packaging Substrate / Materials: Glass & Paper
Printing Process: Digital Printing

This was a rebranding project for Moksha Lifestyle. This product have very outdated labels and logos and are not consistent with current design trends. This may lead users/consumers to believe that the company itself has not done much to enhance or improve the product and would thwart their purchase. The goal then was to present an oil that stands out on the current market. Additionally, the product was to be introduced in such a way so that it contends with the current growing natural focused campaigns. It should make the viewer/consumer feel rejuvenated.