Design: Ludovic Mornand
Project Type: Produced
Client: Grandes Distilleries Peureux
Product Launch Location: France
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Foil stamping, Selective varnish, Glass Engraving
Pvrple Gin® is the result of distilling juniper berries, coriander, calamus, angelica, iris, lemon zest and grain of paradise… all meticulously selected and macerated in corn ethanol, which bestows a smoothness unlike any other to the taste.
In this universe which is both masculine and traditional, Pvrple Gin® stands out because of its style and personality. Pvrple Gin® is rock ‘n’ roll, exclusive… and it’s even sweeter with some Griottines®! These famous little cherries soaked in liqueur, which are beyond any doubt a feminine symbol, add a touch of sensuality and indulgence. Its design is a snapshot of sensations and the emotions experienced when tasting this gin… the meeting of Yin and Yang, with a duality between intensity and smoothness, a synergy that envelops every level of its flavor.
Its originality consists in the final touch of Griottines® at the moment of bottling. These little wild cherries give it both its light shade of purple as well as a note of tartness, giving an incomparable depth to this exceptional gin, achieved through maceration and distillation.
The award-winning brand unites these two worlds, between tradition and sweet folly, and flaunts a Rock & Glam style, which can be seen from its tattooed casing and its purple color… like an indelible imprint, symbolic of an entire universe.