Agency: Stranger & Stranger
Location: San Francisco, New York, & London
Project Type: Produced
Client: Purple Wine and Spirits
Packaging Contents: Whiskey
Packaging Substrate / Materials: Front and back label: Fasson cotton extra white, neck: Fasson #60 Estate label, No. 8
Printing Process: Litho
John Muir was a great champion of nature and the redwoods. The greatest trees have all been given evocative names and it seemed appropriate that these illustrations combined the likeness of Muir with the redwoods he loved. Each illustration is either woodcut or engraved and is complemented by woodcut typography stamped into quality textured paper, a nod to the Arts and Crafts creative movement of Muir’s time.