Agency: FormNation llc
Designers: Lotte van Velzen, Rachel Li, Alissia Melka-Teichroew
Photography and styling: FormNation and byAMT
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Knitware
Packaging Substrate / Materials: Pouches, labels and tags
Printing Process: Flexo, foil stamp, woven, cast
A knitted fabric is a continual loop–a process. At VERLOOP, our process is ever-evolving.
Founded in 2012, VERLOOP is a contemporary knitwear collection based in New York and Hong Kong. Working with a dedicated team of knitters, they create unique accessories that infuse traditional knits with unexpected details, materials and industrial techniques. Through a design process that emphasizes experimentation and innovation, VERLOOP aims to redefine knits for creative-minded consumers looking for functional styles that complement modern life.
For their corporate Identity we tried to incorporate these traits. The Boldness and colorfulness of the brand. And of course the infinity loop as a prominent place within the logo and branding.
FormNation delivers the whole package including a redesign of the existing logo.
By balancing between a current customer base and similarly enticing a younger generation and with that, being instagramable and blow of the shelf with its recognizable identity.