Design: Proektmarketing +1
Producer: Alexander Osadchy
Executive Producer: Natalya Myreeva
Art Director: Maxim Kuldoshin
Designer: Maria Krylova
Photographer: Vladimir Barabash
3D Designer: Evgeny Uskov
Project Type: Produced
Client: Zarya poultry farm
Product Launch Location: Russia
Packaging Contents: Eggs
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography
The Zarya poultry farm has been established since 1960. Today it produces around 1 million eggs per day. Modern technologies are used at the farm, and products manufacturing is arranged so that the buyer is the first person who touches the egg. Such a large enterprise needs an appropriate brand.
We started the rebranding with changes in the logo; the original composition was saved but the old-fashion font was removed. The new version looks simple and friendly.
Developing the packaging, we replaced plastic with cardboard and created a bright design. Now each egg category has its color and motto, therefore customers can easily choose the right product.
The packaging is designed taking into account the placement on the store shelf. We used the side part of the packaging to make the product more visible.
The regional market is characterized by a variety of plastic packages of different sizes and colors. We decided to support eco trends and choose cardboard as a material. It has distinguished brand in regional competition.