Cremula — Individual Skin Care

Derrick Lin


Design: Albina Safina
Location: Russia
Project Type: Concept
Packaging Contents: Skin care cosmetic
Packaging Substrate / Materials: Paper, plastic

Cremula is production and online sale of personalised cosmetics created in a special laboratory using simple formulas; it also sells mini fridges for storing cosmetics.

All the ingredients for the cosmetics are chosen based on the results of a detailed online questionnaire and a make-up free photograph submitted by the client.

The company’s vision is that each person is unique and the desire to produce something special for them. The company’s mission is to prove that, by using new technology, the company is able to create a product that works for every client.

For the brand’s metaphor, I needed something clear and easy-to-understand but with a nod to technological effectiveness. Thus, a simple molecule became my metaphor.

What’s Unique?
Printing with two colors allows the brand to be more environmentally friendly, and ready-made sticker templates with numbers for bottles give the opportunity to save on their production by printing customer data on top.