Derrick Lin


Agency: Whiskey Design
Creative Director: Matt Wegerer
Art Director: Roberto Camacho
Photography: Travis Young / Austin Walsh Studio
Location: United States
Project Type: Produced
Client: GivePet
Product Launch Location: United States
Packaging Contents: Dog treats
Packaging Substrate / Materials: Trident-Flexible Packaging
Printing Process: Flexography

We needed these to stand out in a sea of dog treats. For starters, we avoided photography of dog running in a grassy fields that adorn many other packaging and instead we focused on making each featured dog have its own unique personality that reflects the treats flavors. We also printed the brand promise big and bold on the front. We wanted the consumer to know that by buying these all natural, high-quality treats for their own pet, 10 shelter dogs will also feel the same kind of loving. The logo was crafted into an infinity symbol in the shape of a dog bone that further emphasizes our “share infinite love” mantra.

What’s Unique?
Illustrated dogs with flavorful character. Bold typography putting brand promise first and foremost. GivePet’s mantra of “share infinite love” has been reinforced brand-wide with a logo that doubles as an infinity symbol as well as a dog treat.