Design: Dusadee Lamkijja
Illustrator: Chanwut Hothai
Project Type: Produced
Client: Golden Dragon by S&P
Product Launch Location: Global
Packaging Contents: Mooncake
Packaging Substrate / Materials: Metal box / Paper box
Printing Process: Offset printing / Foil stamping
“Golden Dragon” is an original mooncake brand in Thailand. In mid-autumn festival, Golden Dragon would like to present the concept “THAI MOONCAKE” by combination Thai original art and Chinese original art together.
The same concept has 2 types of packaging. Metal box for original mooncake and paper box for mini mooncake. Used Chinese auspicious symbols chicken and rabbit for key visual.
- Metal box: created Ancient Thai pattern fill in chicken and rabbit. Illustration by oil colors painting on canvas.
- Paper box: created an outline of Chinese folk cut-paper and cutting Ancient Thai pattern inside.
The Ancient Thai pattern twist design to simply and minimal style, it is different from competitors in the market.