Hapi Razors by Gillette

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Designer: Ashley Roy
Illustrator: Megan Siens
Location: United States
Project Type: Student Project
School: The University of North Texas
Course: Package & Brand Design
Tutor: Karen Dorff
Packaging Contents: Razors, Shaving Cream, Wax Strips, Eyebrow Shaping
Packaging Substrate / Materials: Cardboard, Paper, Ribbon
Printing Process: Inkjet Printing

For over thirty years Gillette has been marketing razors to men and women separately, leaving many individuals out. Its time to change. It’s time to acknowledge that brands, like Gillette play a role in influencing culture. With that in mind, I spent the last few months taking a hard look at past and present shaving products and reflecting on all the individuals I want to celebrate with this rebrand. In Gillette’s own words – “to strive to be better, to make us better, and to help each other be better. It starts today.” Instead of gendering the saying, let’s be “the best people can be!”

Hapi means inclusivity and good vibes and mirrors all of the great things we see going on in the world and strives to influence others to be more welcoming to everyone. Hapi also represents the androgynous Egyptian Nile God for Fertility and Growth, and no better name could grace this brand.

What’s Unique?
This project was created with the idea that the future of shaving should reflect the changes in society and celebrate the everyday hairy body. After all, everyone grows hair no matter their age, gender, sexual orientation, race, or ability. It’s time we include marginalized people in the products we create, so everyone has a product that represents them. It’s time to stop dividing shaving into gender categories and just make a razor for humans. So I set off to make a genderless shaving brand that is only concerned with the process of hair removal and not with who is using the product. After lots of concepts and tons of sketches, I decided the best direction was to be honest about the hair and avoid gender in the illustrations. As things like body hair are becoming less taboo we should start to see more honest products like this on our shelves.