Novaidea X 32 Via dei birrai 10 Years Anniversary

Derrick Lin


Agency: Novaidea Creative Resources
Art Director: Franco Vendramin
Designer: Giordano Zanotto
Location: Italy
Project Type: Produced
Client: 32 Via dei birrai
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Plastic, Cardboard

Ten numbers, ten circles, ten years. To celebrate an unrepeatable instant. 32 Via di birrai never stops evolving and telling its avant-garde story, tinted by forms and flavors, informed by aesthetics and taste.

An alternate celebratory packaging is created by Novaidea to valorize the Nebra Beer and present its limited edition. This special beer is characterized by a unique olfactive recipe, signed by the artist perfume maker Angelo Orazio Pregoni. Novaidea developed a project with a strong expressive identity. A golden-purple sleeve for the Magnum format of Nebra, which recovers, in chromatic references, the institutional label. The case, developed in modular coordinates, allows the formation of unique and unmistakable geometric shapes.

32 Via dei birrai celebrates, in 2016, the first decade of activity with a glamourous event in one of the most beautiful historical palaces of Venice on the Grand Canal. An important stop that describes the story of success that will never stop renewing and completing itself with new conquests. Novaidea curates the event and transforms the location in perfect 32 style.