Designer: Vu Nguyen
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Material: Paper, Cardboard
Printing Process: Digital printing
PingPing is the Instant Coffee brand for Vietnamese young people as a companion in all activities of life. The product’s core value is to bring energy, concentration, alertness and bring spiritual energy to young people to live meaningfully every day.
PingPing’s target audiences are young-minded consumers who love new and dynamic experiences. They believe that the positive energy to helps them create values every day. They are constantly striving to study and develop themselves to achieve real success in life. It’s brought a meaningful life for themselves and their community around them.
The key visuals of PingPing brand are seven illustrations. The illustration is designed to convey the story of a main character is representing the image of young people in adulthood. The main character is using PingPing coffee with a meaningful activity for seven days to help customers get a message that the brand wants to bring positive energy to them. It’s means PingPing is the close friend of the customer in every activity such as working, learning, exercising, talking, and many other activities.