Agency: Harcus Design
Creative Director: Annette Harcus
Designers: Annette Harcus, Galya Akhmetzyanova
Photography: Stephen Clarke
Project Type: Produced
Client: Maine Beach
Product Launch Location: Global
Packaging Contents: Bodycare & Home Fragrance
Packaging Substrate / Materials: Glass bottle, paper, tin
A luxurious bodycare range with Riverland Orange and Lemon Rind, with all its juicy, antioxidant goodness, forms the basis of this beauty range.
Maine Beach is an Australian brand of body care and home fragrances where each range contains key hero ingredients of provenance. This range features the luscious orange and lemon oils distilled from the orchards of the renowned fruit growing area around the Murray River known as the ‘Riverland’.
With a variety of pack shapes attaining cohesion across the range of items was paramount.
With a restrained colour palette of cream, grey and orange metallic foil and a hero orange botanical illustration, the packaging is rich in textural detail for this series of premium bodycare and home fragrance gift items. Packaged in predominantly circular shapes, where possible, they revel in tactile finishes, bespoke textural embossed patterning and luscious embossed burnished coppery foil.