Sainsbury’s Taste The Difference Scottish Mackerel

Derrick Lin


Design: BrandMe
Location: United Kingdom
Project Type: Produced
Client: Sainsbury’s
Product Launch Location: United Kingdom
Packaging Contents: Mackerel
Packaging Substrate / Materials: Tin

A tiny product with a big personality. Our design is a fun take on Scottish cultural cues, celebrating provenance and quality while elevating the status of an everyday product.

What’s Unique?
This is a fun and playful design, yet still carries the quality cues associated with the Taste The Difference thanks to the detailed illustration and provenance cues. The unexpected approach makes it a successful design as it incorporates the brand values whilst enabling on-shelf stand out.