Design: The Design Bunker
Location: United Kingdom
Project Type: Concept
Packaging Contents: Gin
Packaging Substrate / Materials: Kraft cardpaper
Tarka Trail Gin is a packaging and branding campaign based around a North Devon conceptual gin. Set around the Tarka trail a series of foot-paths and cycle-paths around North Devon, that follow the route taken by the fictional character Tarka the Otter made famous by the author Henry Williamson novel ‘Tarka the Otter’ who features at the very heart of the campaign.
What is unique about this project is the sense of location, the packaging not only reflects this Devonshire heritage but brings the local history back to life.