Tesoro Del Atlas

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Agency: Moderica
Design: Abdelali Ahourri
Location: Morocco
Project Type: Concept
Packaging Contents: Argan Cosmetics
Packaging Substrate / Materials: Paper, Frosted Glass, Plastic
Printing Process: Digital Printing

Tesoro del Atlas presents the heart of the Moroccan south specifically Agadir, the region is rich from Argan and Prickly Pears, these fruits are the main principal organics that our products are extracted from it. The icon is an Argan fruit put behind the wordmark, the chose of a friendly and luxury type for the wordmark and polished it up to create a fresh feel We wanted to achieve an authentic look for Tesoro Del Atlas to make it unique and real. Every element in the design represents Tesoro del Atlas’s spirited personality that celebrates everything naturally organic!