Vodka Realnye Kabany

Derrick Lin


Design: UNIQA
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle

In April 2019, JSC Permalko one of the oldest enterprises in the alcoholic beverage industry in Russia presented a new vodka with a high-quality recipe called “Realnye Kabany”. The packaging design of it was created by UNIQA.

The name of the brand inspired us to create a large illustration of a humanized boar! Ironic style illustration is done in 2D. The charismatic character not only looks bright and attractive on the shelf. It is also well remembered. Meanwhile, it carries the message of “on the same team” as a product, for the customer and his friends.

“Realnye Kabany” is vodka for people with a good sense of humor and great taste.