Antojo

Agency: Cristian Rázuri
Art Director: Carlo Bravo
Photography: Cristian Rázuri
Location: Peru
Project Type: Produced
Client: San Roque
Product Launch Location: Peru
Packaging Contents: Sweet, Chocolate, food
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital printing

San Roque, It is a brand specialized in traditional sweets from Lambayeque, Perú. For the creation of the logo, a fun and fresh lettering was designed, conveying the personality of the brand. In addition, different phrases of consumption were generated where the product feels identified as being very small and easy to carry. In the same way, we appropriate the turquoise color to ensure its recognition and differentiation within its visual universe.

What’s Unique?
The packaging stands out for being unique in its category of traditional sweets.