Arancione Originale Wines

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Agency: DesignCompany
Brand Manager: Ida Kupari
Location: Finland
Project Type: Produced
Client: Viinilinna
Product Launch Location: Finland
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing, Foil stamping

Studies tell that in Finland consumers pick the wine sometimes also because of the colorful and interestingly illustrated label. We wanted to create a range of quality wines with bright, attractive and colorful labels which have a good shelf impact. This label design got its inspiration from traditional illustration style but it is executed modern way.

Each wine is using the same copper-toned foil finish to unify the whole range. Exclusive matte paper was selected to give the final contemporary feeling.