Brand Manager: Ida Kupari
Project Type: Produced
Product Launch Location: Finland
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing, Foil stamping
Studies tell that in Finland consumers pick the wine sometimes also because of the colorful and interestingly illustrated label. We wanted to create a range of quality wines with bright, attractive and colorful labels which have a good shelf impact. This label design got its inspiration from traditional illustration style but it is executed modern way.
Each wine is using the same copper-toned foil finish to unify the whole range. Exclusive matte paper was selected to give the final contemporary feeling.