Kith is one of the hottest fashion brands of the moment, a label known for its collaborations and elevated in-line fashion collections. For their Kith Air fashion show at this year’s New York Fashion Week, Kith teamed up with Don Julio 1942 to design a custom invitation to their show. The Kith team designed a limited edition 1942 1.75L El Jefe tequila bottle and case. Given our history of partnership with Diageo, GPA Luxury were invited to produce these custom cases.
The end result is a long, slim wooden case with retractable handles and a lid held closed with metal clasps. The wooden frame is wrapped in black leather material, which we stamped with gold foil to create the Don Julio and Kith branding. Colour-matched to this foiling are the clasps, handles and piano hinges on the lid. As both handles slot into recesses and lie flat, the case can be set on either end or sit lengthways.
Inside the case, the bespoke bottle of 1942, sits in a deep EVA fitment; opposite, in the lid, the invitation is held. The whole interior of the case, including the bottle fitment, is lined with black suede printed with Kith’s signature monogram pattern. For the finishing touches, we stamped the Don Julio logo in gold foil on the inside of the lid, and added a black ribbon attachment to the fitment to enable easy removal of the bottle.
We’re pleased to say that Kith and Don Julio were delighted with the finished result – and that these became the most coveted invite at New York Fashion week.