Posted on

Derrick Lin


Design: Amir Mohamed
Art Director: Amir Mohamed
Location: Egypt
Project Type: Concept, Refused proposal
Client: Loukoumades
Packaging Contents: Greek Donuts
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Loukoumades or Lokma are little bite-sized fluffy sweet honey puffs (the Greek version of donuts), which are deep-fried to golden and crispy perfection. Greek donuts (loukoumades) are traditionally served soaked in hot honey syrup, sprinkled with cinnamon and garnished with chopped walnuts or toasted sesame seeds.

What’s Unique?
New fresh colors to represent the fun behind the brand which will reflect on the attitude of the audience buying the product