LP Care Delicate

Design: Mildberry Brand Consultancy
Location: Russia
Project Type: Produced
Client: Podrygka
Product Launch Location: Russia
Packaging Contents: Bath&Body
Packaging Substrate / Materials: Plastic, Aluminium, Paper
Printing Process: Flexo

LP Care Delicate is a new line of products for feminine hygiene. Visual codes have already been formed in this product category and most often they resemble medical products, which creates emotional barriers and often causes the audience to be shy and need to hide products from prying eyes.

The main buyers are girls aged 25-34 years. Our task was to develop a visual concept that could reduce the existing emotional barriers, as well as engage and inform a younger audience of 15-24 years old about the category.
Mildberry team created a laconic modern image of an expert brand in the category with a focus on the person.