Pınar Light Yogurt

Derrick Lin


Design: B12 Creative Branding
Location: Turkey
Project Type: Produced
Client: Pınar
Product Launch Location: Global
Packaging Contents: Yogurt
Packaging Substrate / Materials: Plastic

Subsequent to our “Pınar Natural Yogurt” designs, “Pınar Light Yogurt” package designs have been structured with the new codes in brand architecture. While “Light Yogurt with only 0.1% fat content” is being embellished in pastel tones, the emphasis of being an additive-free and low-fat yoghurt and the distinctive typography of the word “Light” reinforce the highlight on the natural and dynamic style of the product. The Pınar Light Yogurt package designs, which are offered in packages of 600grams and 150grams, have taken their place on the shelves.