The Distillers Edition 2019

Maison LINEA

Design: LINEA
Location: France
Project Type: Produced
Client: Moet Hennessy Diageo (MHD)
Product Launch Location: Global
Packaging Contents: Classic Malts

Every year MHD Group renews « The Distillers Edition » cross collection through the introduction of unique « Classic Malts ». In 2019, Caol Ila, Lagavulin and Talisker distilleries joined the selection. LINEA signed the design of the packaging for the launch. Although the three brands evolve in opposite words, the cases show a graphic unity. The packaging, processed with two materials, brings the collection within the category of Single Malts through generic characteristics on the lower part (elegant black colour and textured finish) while the upper part is made of a matt coated white film depicting the colours and decorations of each House.

Each packaging opens from the front thanks to an elegant magnet flap. Theses boxes draw their original character from their opening. On the front side, an elegant magnet flap unveils partly the bottle, as a solicitation to discover the backstage of each distillery.