Designers: Anna Garanicheva , Alena Orlova
Lettering: Vlada Ruzhitskaya
Animation: Tagir Abuzyarov
Art-Director: Timur Saberov
Photo: 100% ART
Manager: Sasha Karzaev
Project Type: Produced
Client: Wolfs Brewery
Product Launch Location: Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Flexography
The WOLFS Brewery was someday an experimental brewery, but today the results of its experiments can be seen almost in all supermarkets in the country. However, this doesn’t prevent brewers from following their fundamental traditions and values speaking about finding and creating new interesting and bright products.
VOLCHOK beer represents a well-balanced drink having a bright savor of old good hop. This is a light everyday lager for new generations of beer customers who have formed their preferences after the kraft revolution.
In design, we tried to transfer the mood of American parties which are so familiar to us thanks to a whole bunch of Hollywood films about the young life.
Vintage lettering and a bright color gamut are intended to create a mood of youth and carefree happiness. A kind of mood when you can party until the morning like some sort of a whirligig when nothing can stop you.