Derrick Lin


Whittard of Chelsea Reimagines Online Delivery Experience with New Packaging

The newly developed sleek and efficient packaging comes as a response to customer feedback

Purveyors of fine tea, coffee and cocoa Whittard of Chelsea are set to launch innovative new delivery packaging for online orders in November 2019. Durable, fuss-free and aesthetically pleasing, it’s designed with the optimum door-to-door customer experience in mind – whether it’s a self-purchase or a gift sent directly to someone else.

Personalised touches include the brand’s beautiful heritage print, which can also be found adorning the walls of its stores, and its quirky strapline “Savour the Adventure”.

The new packaging also signifies great success in Whittard’s journey towards a more sustainable future. Certified by the Forest Stewardship Council, it’s 100% recyclable and has been produced using eco-friendly vegetable and water-based inks. Additionally, the protective air pillows previously found inside the box are now a thing of the past, saving over five tons of plastic a year.

Mark Helling, Ecommerce Operations Executive at Whittard, says about the packaging development:

“At the end of last year, we recognised the need for a web packaging solution that better represents our brand, is 100% sustainable and gives our customers a really exciting unboxing experience. The collaboration between our in-house studio, marketing team and Lil Packaging has resulted in a huge leap forward in terms of the customer journey – and it’s kinder to the environment.”